In addition, the new Adidas Roteiro soccer ball has been named as the official ball of the European Cup. It is the first soccer ball to be thermally sealed and stitch-free. While these balls have drawn some negative press from players, claiming they are hard to see and behave uncontrollably when kicked. Regardless, Adidas anticipates sales of these Roteiro soccer balls to skyrocket.
These announcements also come at times where competition is very fierce between Adidas and its number one competitor, Nike. Nike has landed soccer ball and/or jersey deals with top teams in England, Spain, and Brazil.
In addition to the Roteiro ball and Adidas world cup soccer shoes, they look to increase sales on their current line of products, including:
- Predator pulse soccer cleats
- Adidas team soccer jerseys
- Mundial warmups
- Adidas team soccer backpacks
Adidas has also been pushing teams to carry a complete Adidas soccer set of all matching equipment. Regardless of the measures Adidas attempts to boost sales, their primary goal is producing quality products at a reasonable price, which they are sure to do for many years to come.