The controversy in this ad comes from the image of a fire in Bradford was used in this campaign. In 1985 the Valley Parade fire killed 56 people and injured more than 300 others. Diadora unintentionally used this image in their campaign, offending some of the residents of Bradford. They’ve temporarily pulled the ad to remove the offending images.
In light of this incident, Diadora continues to make excellent sporting goods, primarily soccer products. Their major products include soccer balls, shoes, jerseys, and shorts. They are also well known for their Diadora internet jacket, which is also included in their Diadora interno warmup suits.
In other recent events, Diadora has become the official sponsor of the Mvela Golden League in South Africa. The Mvela Golden League, formerly known as the First Division League as been involved in match fixing scandals between the referees and players, but is back on the upswing.
Regardless of these recent incidents, Diadora still proves to be a power house in the soccer industry. Their excellent quality of Interno jackets and warmup suits proves they aren’t going anywhere!